Using Local SEO for Targeted Traffic

Local SEO is currently the hot trend in search engine marketing because it provides business owners with great response. Below are a few local SEO tips that you can use to grow your business.

As a local SEO marketer you need to learn how to control targeted efforts on the internet. Local SEO, when it helps you get information for other business's websites, gives you a leg up on your competition. There are lots of aggregation services that are targeted for local listings and they scour the internet to find reviews, images and any information that is available on your company. You can submit your company's information to these aggregators (infoUSA and Localeze are two of them). Of course, you will want to practice caution on some things. If you find something that is wrong about your business you risk having that information published in your local listing. When this happens to you, you will need to take steps to have the original source correct the bad info. This will take some time to occur so, in the meantime, be prepared to wait for the new info to find its way to your local listings.

It's a good idea to take advantage of services such as Google Places, Bing Local and Yahoo! Local, and claiming your profile is your first step on these sites. Each of these sites has a fairly straightforward verification process to claim your profile, and all you have to do is complete some boxes and verify your address and phone number. Doing this won't take you long and it boosts your overall efforts at promoting your business. Another way to easily improve your image in the minds of search engine users is to simply post pictures of you or your business to local site listings, as this makes you seem more open and honest. Try to find the best pictures you have handy and upload them, so people have something to see when they find your listing. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.

local SEO Melbourne

If you can get significant local websites to link to your site, this will help you rank well in your area with the search engines. The most beneficial sites to get links from are those that are popular and well respected, such as the local BBB (Better Business Bureau) or Chamber of Commerce in your area. You can find such sites by Googling your city name along with the keyword "business directory." Once you have these sites, do what you can to get listed by them. This is another simple task that you can get a lot of benefit from.

These are a few effective SEO practices that can help you rank well in the local search engine listings for more traffic and business.