How to Use Off Page SEO to Make Your Site Rank Higher

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Search engine optimization is one of the most essential pieces of your web marketing campaign, and in order to truly recognize SEO and operate it, it is imperative for you to know how off-page optimization works to help you develop your search engine ranking. By purely having SEO focused subject matter with the suitable keywords won't get you the position you would like for your targeted keywords, although instead you need to concentrate a range of off-page SEO methods to get all that you can from your blog or website in terms of search engine traffic.

First and foremost, notice the structure of your website and how it's laid out. Does the site directory have a proper tree structure? Google loves websites that have a logical structure that is designed conventionally. This important factor shouldn't be ignored although many people miss it when they create their site. Your website has to be organized in a logical manner so that the search engine spiders have no problem crawling through your site and finding the content. If you're not familiar with this structure, then make sure you do before your site goes online.

One way the search engines find your site is by reading your site map, so you should always have targeted keywords in anchor text on your site. Without a site map, it will be hard for the search engines to find all of your site's pages, and this will make it hard to rank well. A site map is easy to install, and this gives the search engines a complete picture of what your site contains. Site maps are one of the most fundamental tools of SEO, so make sure your site has one. One issue that's sometimes debated in SEO circles is how large a website should be. Some people will tell you that a larger site will tend to rank better, but on the other hand some webmasters manage to rank well with smaller sites as well.

Since it's hard to generalize, you can start with a small site and see what kind of results you get. If you see that your smaller site isn't giving you the results that you're looking for, then try bulking it up with more pages and see if that brings in any changes. The only way to know for sure what's best for your site is to do regular testing.

It's also a good idea to seek links from authority websites because they share such a great relationship with the search engines. Be sure that the authority site you get your backlink from is significant to your niche, and ranks excellently with the search engines. For illustrative purposes, if you acquire a backlink from Ezine.Articles.com (which is an authority) site, it will be tons better than obtaining a backlink from other smaller sites.

In conclusion, from the above article it becomes clear that off-page search engine optimization requires you to focus on the smallest of the details to get the best results. You'll see a definite change in your rankings as soon as you start applying the above tips.