Costly SEO Mistakes to Watch Out For

Many people run into problems while learning how to use SEO. This article is about SEO mistakes that you should try and stay away from.

Many SEO marketers focus their campaigns around the wrong keywords. The right keywords are very important because people searching online will look for information on a certain topic under particular keywords. For instance, someone targeting dog training would want to choose keywords related to the topic, but also to buying something online. If you're selling an ebook on dog training, then your targeted keywords would be "learn dog training". Clearly, the wrong keywords might hurt your sales rather than help them. Get a long list of good keywords relevant to your niche, so you can send even more traffic to your website. You can get a good list of keywords in any number of ways, but using simple, free, powerful tools like Google's Keywords tool is the easiest method. A fabulous reason to use one of the free keywords tools is that its superb results cost nothing. A paid keyword research service like Word Tracker can also generate these word lists, and they will be more directly focused on your niche from this source. Finally, look over your list and make sure you've chosen good keywords so you don't have to waste your time and energy optimizing for the wrong ones.

Another common SEO error is the expectation that you can quickly and easily achieve high rankings for the keywords you've chosen without working hard. Online courses may promise high rankings in a hurry but, truly, getting these and keeping them involves a commitment to building backlinks and adding new content over the long haul. You'll have to work hard over time to get steady results for your optimization efforts. Keep track of your rankings so you're aware when something doesn't work, and keep a list of things to try next. Make sure your reporting service will tell you even about the small changes in your rank, since these matter to you. Your time is valuable, so you'll want to maintain your high ranking after you get there.

Avoid the mistake of leaving the images on your site without ALT tags. Be sure to include ALT tags on all of your images on your site because search engines count them as important to have. The main reason for these tags is so that your visitors can know what an image is about before it has finished loading. However, it can help you with your search engine rankings. Make sure the keywords that you include in the ALT tag are okay for both humans and the search engines. In summary, the SEO errors mentioned are just the tip of the iceberg, as you move forward you will find many more.

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