Avoiding SEO Mistakes that Will Lower Your Ranking

Most newbies to the field of search engine optimization make mistakes, because the field requires some study to achieve mastery. This article discusses some of the more common SEO mistakes so you can avoid them.

Not having much written content on your site and using lots of images instead is a fairly common SEO mistake. Remember that images are there for your visitors, which is fine, but they have little SEO value.

The search engines will rank you better for having original, quality content on your site, and visitors will appreciate this as well. There's nothing wrong with using images, just don't overdo it. Images won't help you with the search engines, and having too many of them will also make your site slower for visitors, something else you don't want. The way to make your images help your SEO efforts is to While the search engines can't read the images themselves they can read these tags. In general, however, you are better off focusing on content that includes your main keywords. When the search engines go through a site, it's written content that impresses them most, so you should act accordingly. There are many times that you believe you are doing the right SEO things, but in actual fact what you are doing is wrong. This usually happens when you don't understand or follow the guidelines set by the search engines. To get high rankings, you will need to follow certain rules and disregarding them can be harmful for you. The majority of the unethical SEO routines go against these norms and that is not the right way. Your aim should be to work within the framework laid by the search engines and build a relationship with them, rather than going against them, because you obviously can't win with them. There is nothing evil about making up new SEO strategies but you should not risk your website and its reputation when doing so.

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Another SEO mistake many marketers make is outsourcing to people who use questionable methods, while promising you incredible results overnight. Such services generally rely on various types of spamming to get a high ranking for your site. However, it's only a matter of time before the search engines catch on, and then you'll be worse off than before you started. You want to carefully consider the reputation of an SEO individual or company before you hire them, so look for recommendations and do your research. If you want to outsource SEO, that's fine as long as you know who you are dealing with.

These are some of the more common and serious SEO mistakes that people often make. You should therefore be careful not to make them if you want your SEO efforts to pay off.